Vol. I · Issue ∞
a letter from The Cost of Now
Buy or S&P?
A weekly reckoning with the cost of now
Tender the paper,
or tender the portfolio.
An Inquiry

What were you
thinking of buying?

Enter any purchase. We shall translate it, with precision and a trace of cruelty, into the portfolio you will never have.

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— A Gallery of Temptations —

Or, for the indecisive, a selection of popular regrets.